It’s complicated, onerous, and at best, improbable to predict the best experiences that your customers want and then deliver. After all, despite experience and customer metrics, it also involves instantaneous factors and has to deal with speed of your customer's mind. Wouldn’t it be more foolproof to let your customers dictate and pick what experience they want? However, it’s no cakewalk and needs a very different look at everything from experience design, to experience platform, to the precise and agile provisioning and availability of enterprise capabilities, services, and more. Today’s technology certainly has the potential to make it possible. Join us as we share our point of view on making the movement from passé marketing that is reactive to beyond predictive, which plays on probability to the 1:1 customer-created experiences.
Vivek Shaurya, Global Sales Head- Digital Marketing, Infosys