Today’s consumers don’t have linear journeys. Technology has changed the way people consume media, and this evolution has placed increasing pressure on marketers to adopt more holistic advertising strategies to plan, buy, measure, and optimize media. We’ll share how marketers have embarked on this journey and found value in an omnichannel DSP.
The importance of having an omnichannel media strategy
How brands have benefitted from a holistic advertising approach
Leveraging the Adobe Advertising Cloud platform to uplift your brand and performance goals
Phil Cowlishaw, Head of Advertising Cloud, AU/NZ, Adobe