In service-oriented industries, like financial services, healthcare, and travel, a personal touch at just the right interaction can go a long way toward building customer satisfaction, retention, and loyalty. However, those tailored and rewarding experiences depend on access to the right data about the customer — a challenge that requires great consideration given today’s consumer privacy regulations. How can you overcome this barrier in a way that builds trust and loyalty rather than jeopardizing the customer relationship?
- Use experimentation and personalization to grow customer relationships in the authenticated space
- Handle sensitive information from a security and best practices perspective for deeper personalization and reporting
- Adopt and explore new personalization methods without disrupting customer experiences
Gina Casagrande, Sr Evangelist, Adobe Experience Cloud, Adobe
S408 - Regulated Industry’s Conundrum: Personalizing in an Age of Data Privacy
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