When one of Europe’s leading airline recognized the need to digitally transform experiences, it sketched a bold vision and followed through with innovative execution. Working with Tata Consultancy Services (TCS), the airline has laid a strong foundation to enable cross-channel campaign management, platform modernization, analytics-led personalization, and marketing automation, all backed by Adobe technologies. With a 5% shift to online channels, the company has optimized costs and improved conversions by 4% per unique visitor. More importantly, the airline is gearing up to chart new territories of innovation to deliver iconic customer experiences and redefine the future of travel. By attending this session, your information will be shared with Tata Consultancy Services.