How to create a B2B inbound marketing plan and strategy

[zorpia123]

How to create a B2B inbound marketing plan and strategy  ?

Any steps and models I can follow ? 

Any tools I can use ? And good books,blogs I can learn quickly.

thanks

L

zorpia

[Rahsing · Accepted solution]

Hi 

An inbound marketing strategy essentially involves attracting customers to your site through relevant and compelling content.

Some important activities that can be included in your plan are:

Blogging, Creating topical web pages, optimizing searches to include videos and including past presentations.

You can use the tools offered by Adobe Marketing Cloud for aiding you with these activities. Have a look at the link to see which ones are pertinent to you.

If you're interested, you can contact the sales team for a demo by filling up this form.

Kind Regards

Rahul