Adobe Analytics API

[sreeg59737456]

Hi All, my questions is very basic with regards to API. Can I have some use cases with Adobe Analytics API ? What capability does the API provide that cannot be achieved from the UI ? At a high level I understand we can use it for automation purposes but some specific use cases would help me scope a project within the org. 

[dr_venture · Accepted solution]

Here are a couple of use cases we have that I took from our standard presentation on Project Firefly.

The API does not provide any capabilities beyond the UI.  The API allows you access to the platform that is under the Product UI thus allowing you to build extensions or new UI's for your special needs.

 

Does this help you?

[sreeg59737456]

I think this was super helpful @dr_venture ! We have started using for things like variance check between clickstream and adobe workspace data, uploading specific calc metrics to tables in snowflake etc. I'm assuming that it's capabilities will expand we can tap much more out of it.

[dr_venture]

What expanded capabilities would you like to see added?

[dr_venture]

here is an article on some future expansion https://medium.com/adobetech/the-future-of-project-firefly-b2b-and-b2c-expansion-89de7ec60610

[Squeeker45]

Thanks