Before I start: Adobe default marketing channel is not setup. We have an
eVar that collects marketing channel info and s.campaign for tracking
codes. Both have last touch attribution and set to 14 days
expiration.Exclusively for app reporting, we are seeing that wrong
tracking codes are getting associated with the marketing channels. In
one of our channel, push notification, a large amount of revenue is also
getting attributed to email tracking code which is making us nervous.
For example, in th...