What is difference between inbound and Outbound channel?

[nidhiv77838491]

What is difference between inbound and Outbound channel?

[florentlb · Accepted solution]

Hi,

Outbound channels are the most commonly used with Adobe Campaign: email, sms, etc. These are channels where you contact your customers using Adobe Campaign.

Inbound channels, such as call center, are channels where you enable customers to contact you.

Hope this helps,

Florent

[nidhiv77838491]

Thanks Florent. It helped in understanding the concept