The SPP's updated training experience includes a new series by the Adobe Partner Experience (APx) team. These Best Practices, written by the APx team of expert Technical Architects, are derived from their vast experience implementing solutions across Adobe Experience Cloud Platform.
Our newest installment features Adobe Campaign and Adobe Analytics. Join Konal Gondal and Venkat Vedagiri, Technical Architects from the Adobe Partner Experience team, as we explore how to use Adobe MC Triggers to enable integration between Analytics and Campaign. Optimize near real-time delivery of remarketing messages and emails based on your customers’ online behavior and actions. The session is best suited for experts in either Adobe Campaign or Adobe Analytics, who wish to maximize the implementation capabilities of Adobe products.
Experience an end-to-end implementation demo of use case(s) involving integration of Adobe Analytics and Adobe Campaign using Triggers
Learn specific tips, tricks, and best practices for seamless integration between Adobe Analytics and Adobe Campaign
Understand the difference between Message Center (in Campaign) and Triggers and learn how Triggers can help marketers reach their audiences in a more effective way