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Unique clicks total in URLs and Clicks streams report


Level 1

Hello everyone,


can you tell me how the total number of unique clicks is calculated in the URLs and Click streams report of a delivery?
The total I see in the report and the one calculated mathematically don't match up and I don't understand with what logic Campaign makes this total.


Thank you

1 Reply


Employee Advisor

Hi GMar,


Take a look at the documentation below and let us know if there are any questions. The indicator section goes into the exact logic of how the metrics are being calculated.


Report info:


Indicator calculation (logic):