Unique clicks total in URLs and Clicks streams report | Adobe Higher Education
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Level 2
July 20, 2022
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Unique clicks total in URLs and Clicks streams report

Hello everyone,

 

can you tell me how the total number of unique clicks is calculated in the URLs and Click streams report of a delivery?
The total I see in the report and the one calculated mathematically don't match up and I don't understand with what logic Campaign makes this total.

 

Thank you

Ce sujet a été fermé aux réponses.
Meilleure réponse par Craig_Thonis

Hi GMar,

 

Take a look at the documentation below and let us know if there are any questions. The indicator section goes into the exact logic of how the metrics are being calculated.

 

Report info:
https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/list-of-reports/urls-and-click-streams.html?lang=en

 

Indicator calculation (logic):
https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/indicator-calculation.html?lang=en

1 commentaire

Craig_Thonis
Adobe Employee
Craig_ThonisAdobe EmployeeRéponse
Adobe Employee
July 25, 2022

Hi GMar,

 

Take a look at the documentation below and let us know if there are any questions. The indicator section goes into the exact logic of how the metrics are being calculated.

 

Report info:
https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/list-of-reports/urls-and-click-streams.html?lang=en

 

Indicator calculation (logic):
https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/indicator-calculation.html?lang=en