Tracking fully dynamic email delivery?

[hillaryc2695190]

Hi there,

Trying to send out an email delivery with a conditional statement because there are 22 different versions based on certain qualifications. We would love to track activity (opens, clicks, etc) by version but can't seem to find a way to clearly differentiate one version from the other. We tried to pull in the subject line to track it that way since each version has their own (which is also being pulled in dynamically). But, whenever we pull that into the tracking section it only shows the conditional statement. Has anyone ever encountered this problem or have any ideas?

Thank you!!

Hillary

[Amit_Kumar · Accepted solution]

Hi Hillary,

Adobe Campaign OOTB capabilities only track the email open or click so your requirement can only be possible with the help of web tracking in Adobe campaign.

If you are not sure about Adobe campaign web, tracking capabilities feel free to read this.

Solution:

1. Enable session Web Tracking in Adobe Campaign
2. Build custom web tags for every version of email like unique tagid for every version.
3. Get the tag url for the every tag
4. Include this URL as pixel(1X1PX) image in you conditional block.
5. Save and send the email.

Whenever the user opens the email your mail server will send a request to Adobe campaign redirection server(Read above link to understand the working process), and this will be tracked under web track, and you can use that as count to your reporting to analyze.

Note: Ensure only one tracking image is included in the email at any time.

Hope this helps!

Regards,

Amit

[hillaryc2695190]

Thanks, Amit! This worked for click tracking but for some reason isn't working for opens. Do you know how we would use this tool to track opens by each version?

Thank you!

Hillary

[Amit_Kumar]

Hi Hillary,

Image-open tracking, as I describe above,  may work for many recipients, but it simply cannot be relied upon to work for every recipient. Even a single recipient that refuses to display images will not be counted or some clients may be problematic look below:

Outlook — By default, images aren't downloaded due to security, May not work until recipient downloads the emails

Gmail — Will work if you are landing in the inbox.

Mobile — Mobile email applications download the pixel by default as soon as the user opens your email so this will work if you are landing in the inbox.

Can you post/send the code that you have implemented? looks like you are using one tag for open and click.

Regards,

Amit

[hillaryc2695190]

Here's an example for one of the versions.

<script>

document.write("<img height='1' width='1' alt='' src='http://t1.links.eftours.com/r/"

+  Math.random().toString() + "?tagid=Open_TO01'/>");

</script>

<noscript><img height='1' width='1' alt='' src='http://t1.links.eftours.com/r/?tagid=Open_TO01'/>

</noscript>

[Amit_Kumar]

Hi Hillary,

Email clients doesn't support js so you have to use only,

<img height='0' width='0' alt='' src='http://t1.links.eftours.com/r/?tagid=Open_TO01'/>

Let me know if this doesn't work I have another solution.

Regards,

Amit

[Amit_Kumar]

PS: use

<img height='1' width='1' alt='' src='http://t1.links.eftours.com/r/?tagid=Open_TO01'/>

or

<img  src='http://t1.links.eftours.com/r/?tagid=Open_TO01'/>

[hillaryc2695190]

Hey Amit,

Thank you! Unfortunately, those don't seem to be working, when I pull in the url identifier in the delivery logs opens are just coming up as '1'. Not sure if we're doing this wrong or there's another way.

Thanks!

Hillary

[Amit_Kumar]

Hi Hillary,

It looks like you have enabled this as a URL tracking in the email, "Not Tracked" for this URL in delivery.

can you open generic query editor and look for trackingURL like below image and get all details for tagid

using a filter like below:

I am sure you will be able to check this details here, and If you can find these records here, then you can use this data as a report to understand open and click.

Note: This will not be available in email delivery logs.

Hope This helps!

Regards,

Amit