Hi everyone,

I wanted to know how to set Objectives at campaign, delivery level and which is the purpose of objectives. Where I can find them after the campaing is finished?


Thano you,


Accepted Solutions (1)

Accepted Solutions (1)




Hi Giovanna,

Campaign objectives ease your decision-making by guiding you to the specific features designed to work best for a particular goal. Think of them as guideposts that help you create your campaign more efficiently and effectively. Objectives is the first component of campaign strategy; they describe the intended result or outcome of an effort. Objectives are the target and the foundation for keeping track of your campaign’s progress. When planning your campaign, first define your objectives; they’re what keep the campaign grounded.

Your objectives should be “SMART“:

1. Specific
Objectives should be focused, clear, and unambiguous. Being specific sets expectations on the same level and helps everyone get on the same page. Specific objectives are easier to measure, too.

2. Measurable
Objectives that are measurable allow you to track and report progress; they help define success for your stakeholders. In addition, measurable objectives let you know if efforts need to be adjusted to be more effective.

3. Attainable
Objectives that are realistic yet require a stretch or effort to reach them. The objective can’t be out of reach or below what is reasonably achievable. Setting attainable objectives sets a meaningful course for the campaign.

4. Relevant
Relevance means that objectives are aligned with your mission and cause. Campaign objectives that don’t further your mission or cause become a distraction. Irrelevant objectives may even confuse audience.

read the official documents  to know more about how to create campaign and deliveries. i.e. 


In adobe campaign, campaign nature is equivalent to campaign objective and delivery nature is equivalent to delivery objective. these objectives are data managed through enumerations so you can add new values to support your business needs. Either use this as it is or you can create your own field for objectives. This will be stored in your campaign and delivery data tables.

you can use these objectives to segregates your reports to suit your business needs.



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