Integration with Adobe Target

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Marketing_Tech_

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Marketing_Tech_

Marketing_Tech_

17-08-2017

Hello there,

Another question from me. So thanks for your help.

We are looking at DMPs and are evaluating Adobe Target.

So how does Adobe Target work with ACS? Is it possible to create a segment in Adobe Target and push it directly to ACS and use it as a target for a campaign? The use case is simple, I ask the DMP team for a particular target (the targeting in the DMP will have richer data than ACS but the recipient IDs are the same) once created I then see the segment in ACS and I use it as a target for an email campaign.

I'm really interested in what can be done out of the box.

Thanks a lot for any advice.

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Marketing_Tech_

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Marketing_Tech_

18-08-2017

Thank you Amit, that helps. I was hoping that there was no need for a technical work flow on the ACS side to import the Audience segment though. I was thinking that perhaps once the segment was in ACS it can be used directly after sending a notification that the segment is ready to the user.

That 24 hour sync is a concern though. I need a 15 minute latency maximum.

Thanks again