Hi,
This is a well-supported feature in Adobe campaign.
The MRM module (Marketing Resource Management) lets you control marketing actions in a collaborative mode by providing complete management and real-time tracking of the tasks, budgets and marketing resources involved.
Adobe Campaign operators can coordinate their actions and approve their progress at all stages via complete validation processes and appropriate tracking tools: reporting, tracking of approvals, notifications, discussion forums, etc. They are alerted to the event or error or delay, and at each new stage of the validation cycle.
Read below:
Controlling costs
This is used for budget planning and if you want to know how can you measure campaign effectiveness read below
Re: Adobe Campaign Effectiveness Measurement
Regards,
Amit
