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SOLVED

Exclusion

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Level 2

What are ?"Results" and "Complement" in exclusion targeting activity?

1 Accepted Solution

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Correct answer by
Employee Advisor

Hi @ASNeelima 

Exclusion activity works with 2 set of records as input: the primary set will be the set of records on which the exclusion would apply using the 2nd set of records.

When the exclusion activity executes, the outcome of the exclusion rules goes to the "Results" branch while the records that are excluded goes to the "Complement" branch.

Take the sample below; both queries return the same recipient and the Exclusion activity is to exclude records from the Recipient B from the Recipient A list.

Denis_Bozonnet_0-1652957641325.png

 

Since the 2 queries uses the criteria, both set of records (A and B) contain the same list of recipient. If I exclude B from A, the result is 0 while the complement is 1 which is the list of recipients that are excluded.

 

Intersection activity works the other way round...

 

Hope this helps,

Thanks

Denis

View solution in original post

4 Replies

Avatar

Correct answer by
Employee Advisor

Hi @ASNeelima 

Exclusion activity works with 2 set of records as input: the primary set will be the set of records on which the exclusion would apply using the 2nd set of records.

When the exclusion activity executes, the outcome of the exclusion rules goes to the "Results" branch while the records that are excluded goes to the "Complement" branch.

Take the sample below; both queries return the same recipient and the Exclusion activity is to exclude records from the Recipient B from the Recipient A list.

Denis_Bozonnet_0-1652957641325.png

 

Since the 2 queries uses the criteria, both set of records (A and B) contain the same list of recipient. If I exclude B from A, the result is 0 while the complement is 1 which is the list of recipients that are excluded.

 

Intersection activity works the other way round...

 

Hope this helps,

Thanks

Denis

Avatar

Employee Advisor

HI @ASNeelima 

Intersection and Exclusion activities are opposite in their results. Using sample from above

Recipient A and Recipient B are the queries returning the same set of records.

Denis_Bozonnet_0-1653032796421.png

 

  1. Using Exclusion
    1. Result = 0
    2. Complement = 1
  2. Using Interesection
    1. Result = 1
    2. Complement = 0

Hope this helps,

Thanks

Denis

Avatar

Employee Advisor

Hello,

You can go through the below link to more about this.

https://experienceleague.adobe.com/docs/campaign-standard/using/managing-processes-and-data/executin...

 

  • Rejects: population rejected. For example, if the activity’s inbound data could not be processed because it was incorrect or incomplete.
  • Complement: population remaining after executing the activity. For example, if a segmentation activity is configured to only save a percentage of the inbound population.