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ASNeelima
ASNeelima
Level 2
May 19, 2022
Solved

Exclusion

  • May 19, 2022
  • 2 replies
  • 2396 views

What are ?"Results" and "Complement" in exclusion targeting activity?

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Best answer by costa_n11

Hi @asneelima 

Exclusion activity works with 2 set of records as input: the primary set will be the set of records on which the exclusion would apply using the 2nd set of records.

When the exclusion activity executes, the outcome of the exclusion rules goes to the "Results" branch while the records that are excluded goes to the "Complement" branch.

Take the sample below; both queries return the same recipient and the Exclusion activity is to exclude records from the Recipient B from the Recipient A list.

 

Since the 2 queries uses the criteria, both set of records (A and B) contain the same list of recipient. If I exclude B from A, the result is 0 while the complement is 1 which is the list of recipients that are excluded.

 

Intersection activity works the other way round...

 

Hope this helps,

Thanks

Denis

2 replies

C
Adobe Employee
costa_n11Adobe EmployeeAccepted solution
Adobe Employee
May 19, 2022

Hi @asneelima 

Exclusion activity works with 2 set of records as input: the primary set will be the set of records on which the exclusion would apply using the 2nd set of records.

When the exclusion activity executes, the outcome of the exclusion rules goes to the "Results" branch while the records that are excluded goes to the "Complement" branch.

Take the sample below; both queries return the same recipient and the Exclusion activity is to exclude records from the Recipient B from the Recipient A list.

 

Since the 2 queries uses the criteria, both set of records (A and B) contain the same list of recipient. If I exclude B from A, the result is 0 while the complement is 1 which is the list of recipients that are excluded.

 

Intersection activity works the other way round...

 

Hope this helps,

Thanks

Denis

    ASNeelima
    ASNeelimaAuthor
    Level 2
    May 20, 2022

    So intersection works togeather with the exclusion ?

    C
    Adobe Employee
    costa_n11Adobe Employee
    Adobe Employee
    May 20, 2022

    HI @asneelima 

    Intersection and Exclusion activities are opposite in their results. Using sample from above

    Recipient A and Recipient B are the queries returning the same set of records.

     

    1. Using Exclusion
      1. Result = 0
      2. Complement = 1
    2. Using Interesection
      1. Result = 1
      2. Complement = 0

    Hope this helps,

    Thanks

    Denis

      ShrawanSaxena-1
      Adobe Employee
      ShrawanSaxena-1Adobe Employee
      Adobe Employee
      May 19, 2022

      Hello,

      You can go through the below link to more about this.

      https://experienceleague.adobe.com/docs/campaign-standard/using/managing-processes-and-data/executing-a-workflow/activity-properties.html?lang=en

       

      • Rejects: population rejected. For example, if the activity’s inbound data could not be processed because it was incorrect or incomplete.
      • Complement: population remaining after executing the activity. For example, if a segmentation activity is configured to only save a percentage of the inbound population.
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