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double-opt in

ÅsaV
Level 2
Level 2

Hi, setting up a newsletter subscription on our webpage. Do you suggest just a link to an landingpage in ACS or a form on ourpage? What are the pros and cons? Is it common to use double-opt in? In the documentation of double-opt in is says use a Profile acqusition landing page, but most of the subscribers will be non-customers, in other words not known in the ACS database/profile. What are the consequences? Shouldn´t I use a subscription landingpage?

Regards

Åsa

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