Control Groups
You can now use Control groups to measure the impact of your campaigns by excluding a portion of their audience. You will then be able to compare the behavior of the target population which did receive the message with the behavior of contacts which were not targeted. Based on the sending logs, you can also target a control group in future campaigns.
For more information refer to the detailed documentation and how-to video:
- Documentation: Adding a control group
- Video Tutorial: Adding a control group to a delivery
In case you have any questions, please feel free to post them below or reach out through the community Q and A section.
In case you have any ideas and/or suggestions regarding the Campaign Standard product, then kindly submit them here.
Sukrity Wadhwa
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