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Adobe Summit 2021 | Complete Session list for Adobe Campaign



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The future of customer experience is waiting for you - Free virtual event April 27-29, 2021

Hi everyone!

The Adobe Summit Session Scheduler is live. Here is a list of all the Adobe Campaign sessions at the Adobe Summit 2021. Register now and start scheduling your sessions today: 

Register here: https://adobe.ly/3vAEea1 


Session Title Description Speakers
Build an Omnichannel Ecosystem That Connects with Customers

Empowered customer can engage with a brand whenever and however they want. To deliver valuable experiences, marketers must understand and even anticipate when and how a customer engages. Hear how Comcast uses Adobe Campaign to provide...

Bruce Swann, Group Product Marketing Manager , Adobe | Natalie Cawley, Senior Manager, Campaign Management Systems, Comcast NBC Universal | Josh Mann, Head of Marketing Technology, Comcast

Create and Manage Personalized Next-Best Offers

Offer decisioning, built natively on Adobe Experience Platform, enables organizations to define and manage personalized next-best offers across customer interactions.

Get up to date on:

  • Market trends and the building blocks for centralizing and personalizing offers across all customer interactions
  • Creating and managing offers with a central offer library
  • Applying rules and constraints with the decisioning engine to determine the next-best offer based on the customer’s real-time profile

Ram Parthasarathy, Principal Product Manager, Adobe | Madhu Singh, Senior Consultant, Technical Architect, Adobe

Delivering Seamless Customer-First Cross-Channel Experiences In today’s experience era, brands must go above and beyond products or services to capture the hearts and minds of consumers. Customers expect experiences that are relevant, timely and personal across all channels and devices. And with the...

Ton Chirathivat, President, The 1, Central Limited | Hiro Awanohara, Senior Product Manager and Regional Evangelist, Adobe

Enrichment in Adobe Campaign Classic Workflows Enrichment in Adobe Campaign Classic Workflows is a 1-hour training workshop led by Adobe Learning Services expert instructors. You will learn how the Enrichment activity lets you add information to a profile list and links to an existing table... Mike D'Agostine, Senior Instructor, ADLS, Adobe
Find the Value of Adobe Campaign with Managed Cloud Services

Learn about upgrading your on-premises or hybrid deployment of Adobe Campaign to Managed Cloud Services.

Discover how to:

  • Lower the total cost of ownership by simplifying day-to-day activities and reducing IT...

Nick Hall, Sr. Director, DX Cloud Services , Adobe | Moinullah Ansari, Adobe

How to Kickstart your ACS Operations for Success During the best of times, launching and onboarding a marketing campaign tool...

Kelly Hungerford, Sunstar Suisse SA | Alienor Goron, Lead Consultant CRO / Email Marketing, dentsu

Improve Speed and Scale with Adobe Campaign Cloud Database Manager Adobe Campaign enables brands to deliver personalized cross-channel experiences in real time and at scale with a set of intelligent capabilities that make it easy to try, buy, and realize value. Learn how the new cloud database manager, coming...

Thomas Jordy, Product Manager, Adobe | Christophe Protat, Senior Product Manager , Adobe

Live Q&A with Adobe Experts: Customer Journey Management

Get the most of every minute during Summit 2021 – drop into this LIVE session with Adobe consultants and product experts anytime* to ask questions and get answers in minutes. Find the answers you need to optimize your customer journey...


Making a Big Impact with a Small Team

Almost all of us have experienced this: You have limited internal resources, but you’re expected to deliver results regardless, and the push to do more with less is constant.

So how can a small team deliver big results? How do you...

Katrina Waghorne, General Manager - Digital, HESTA | Hiro Awanohara, Senior Product Manager and Regional Evangelist, Adobe | Ivanka Dugandzic, Optimisation Manager, HESTA


New Tools for Your Adobe Campaign Standard Toolbox Adobe Campaign Standard helps email and mobile marketers create, personalize, and deliver email marketing and mobile marketing campaigns at scale. Find out how we’re continuing to improve it to meet the needs of today’s modern marketer...

Jon Leininger, Product Manager, Adobe

One-to-One Engagement with Journey Orchestration

Use Journey Orchestration to activate data across channels, external systems, and touchpoints to create one-to-one experiences at scale and in real time.

In this session, learn about:

  • Building blocks for creating 1:1...

Mickael Bentz, Sr, Product Manager, Adobe

SMS Channel Best Practices for Adobe Campaign

The Adobe Campaign SMS channel is a remarkable marketing medium to instantly reach and connect with your subscribers with mass personalized delivery, text encodings, and automated opt-out management.

Learn about:

  • The role...

Archana Naik, Technical Support Engineer, Adobe Customer Care , Adobe

The Future of Customer Journey Management Marketers want to delight their customers with personalized cross-channel campaigns and surprise them with in-the-moment, one-to-one engagements throughout the customer journey. And, they want to do this at scale and with speed, sending...

Bridgette Darling, Senior Product Marketing Manager, Adobe | Russ Lewis, Sr. Product Manager, Mobile , Adobe


The Future of Personalization in Adobe Experience Cloud With consumer expectations for brands at an all-time high, marketers must align highly personalized capabilities for inbound channels with outbound communications to deliver deeper levels of engagement throughout the customer lifecycle, whether...

Ram Parthasarathy, Principal Product Manager, Adobe

The Marketer’s Manual: Small Steps Toward Big Wins Dixons Carphone is a leading omnichannel retailer of technology products and services operating through 932 stores and 16 websites in eight countries. With the right technology and datasets as a strong foundation for its digital transformation...

Timo Kohlberg, Senior Manager & EMEA Lead Product Marketing , Adobe | Saul Lopes, Director of CRM , Dixons Carphone


What’s New with Adobe Campaign Classic

Industry-leading Adobe Campaign Classic enables marketers and organizations to deliver exceptional and personalized cross-channel marketing campaigns at scale. In this session, learn about:

  • Market trends and predictions shaping...

Stephane Bline, Director, Product Management , Adobe | J.J. Haglund, Adobe



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