It is now possible to send back behavioral data from Adobe Campaign Standard to Adobe Campaign 7, thus allowing marketers and data analysts to build a 360° view of marketing campaigns; create advanced audiences and segments that incorporate ACS behavioral data; and more effectively measure the ROI of marketing activities.
Break the silos and leverage all your external data in Adobe Campaign in real-time with Federated Data Access connectors, now also supporting SAP HANA. Federated Data Access allows users to connect multiple disparate, external databases with Adobe Campaign. Query data in real-time from any source without importing the dataset or storing it within the Adobe Campaign platform.
When it comes to handling large data sets, Hadoop has the advantage over relational database management systems, and its value for any size business will continue to increase as unstructured data continues to grow. Adobe Campaign can leverage the power of Hadoop through the Hadoop Connector via HiveSQL where customers can access schemas directly from the Adobe Campaign UI to create advanced, highly segmented audiences in fast, flexible, and scalable manner.
This enhancement to the LINE Channel will allow you to optimize cost efficiency by paying per campaign and not for each piece of content that is sent; increase user engagement by sending rich messages (not just flat images); and simplify usability with multi-messaging by not needing to create multiple deliveries for a single campaign.