Advanced Geomarketing

[Clarence_Bunch]

GeoMarketing filters within Adobe Campaign instance.  When performing a distance calculation, it appears that the distance measurement is calculated in kilometers as opposed to miles.  Does Adobe Campaign uses imperial or metric calculations on their backend for the product?

[Raj_Ganta]

Hi, it is in kilometres and we need to convert it into miles.

[Jyoti_Yadav]

Hi,

Distance calculation formula used at backend is 'Law of Cosines'.

i.e

distance= acos( sin φ₁ ⋅ sin φ₂ + cos φ₁ ⋅ cos φ₂ ⋅ cos Δλ ) ⋅ R

where φ_{1= second parameter}

           φ_{2= fourth parameter}

           Δλ= differeence of first parameter and third parameter.

           R = 6371

And output of this calculation will be in kilometers.

Thanks.

[badr_eddine]

Hi, 

i don't think is that hard to convert it to Miles, all what you need is multiply the result by 0.6214

Regards,

Badr.

[Sourav_Sadhu]

Its by default in Kilometer, if you want to use it in Miles then Distance (@LongitudeA, @LatitudeA, @LongitudeB, @LatitudeB)*0.6213712 to be precise. We have implemented this on a recent project.

Disclaimer: Please don't expect it to be a logical distance measured by Google Map etc, because its total based on the mathematical calculation. In the back-end Adobe uses the below formula :