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Adobe Summit 2024 | Adobe Campaign Session - Scaling Customer Journey Capabilities for Global Digital Experiences



Summit 2024 Registration URL: https://summit.adobe.com

Session: Scaling Customer Journey Capabilities for Global Digital Experiences

Scaling the delivery of MarTech capabilities across an organization of any size is a difficult task because there are many aspects to consider – the technology, operating models, costs, team culture, and more. Join experts from Adobe and General Motors to hear how GM has taken an experience pattern approach to test individualized journeys in a way that lets them measure results and scale quickly. 

In this session:

  • Get a peek under the hood at what it takes to make a successful transition from an initial go-live to enablement of teams to accelerated growth
  • Learn how to convert to experience-driven use cases within a complex ecosystem and operating model
  • Learn how Adobe applications like Journey Optimizer and Campaign can be used to drive personalized experiences at scale

Session Schedule

Wednesday, Mar 27 | 4:00 PM - 5:00 PM PDT


  • Praveen Penupati, Sr. Enterprise Architect, Adobe
  • Robert Herrera, Principal Enterprise Architect, Adobe
  • Jacob Sidor, Audience & Experience Activation, General Motors


Please use this thread to ask questions related to this session.

Sukrity Wadhwa

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