Adobe Summit 2024 | Adobe Campaign Session - How Macy's Customer Journeys deliver magic in personalized experiences

[Sukrity_Wadhwa]

Summit 2024 Registration URL: https://summit.adobe.com

Session: How Macy's Customer Journeys deliver magic in personalized experiences

At a time when change is constant and the competition is a click away, delivering moments that matter and capture the attention of your customers is a high priority. Learn about Macy’s journey to create customer centricity through personalized journeys and meaningful moments and delivering magic in every interaction.

In this session, learn about:

• Using customer insights and behavioral analysis to understand customer behavior and anticipate what to do next
• Capitalizing on customer signals and knowing when to engage with customers, with personalized content delivered through the most relevant touchpoint
• How Macy’s uses Adobe Journey Optimizer to combine inbound and outbound strategies that deliver optimal moments throughout the customer journey

Session Schedule

Wednesday, Mar 27 | 8:00 AM - 9:00 AM PDT

Speaker(s)

• Bruce Swann, Principal Product Marketing Manager

Q&A

Please use this thread to ask questions related to this session.