Adobe Summit 2024 | Adobe Campaign Session - Break Down Channel Silos for Omnichannel Success

[Sukrity_Wadhwa]

Summit 2024 Registration URL: https://summit.adobe.com

Session: Break Down Channel Silos for Omnichannel Success

Creating a successful customer experience relies on seamlessly connecting with audiences across multiple touchpoints, which results in loyalty, brand advocacy, and better marketing outcomes. To get there requires shifting from disjointed and disconnected cross-channel engagement tactics to customer journey management. Hear how Key Bank is disrupting the channel mindset by breaking down channel and organizational silos to drive 1:1 customer-centric engagement strategies with their customers.

In this session:

• Learn how to evolve disconnected cross-channel strategies and tactics into cohesive omnichannel experiences
• Understand what omnichannel success means and how to achieve it
• Learn how to unify teams and align on omnichannel strategies

Session Schedule

Tuesday, Mar 26 | 1:00 PM - 2:00 PM PDT

Speaker(s)

• Lauren Backus, SVP, Business Technology, Key Bank
• Bruce Swann, Principal Product Marketing Manager

Q&A

Please use this thread to ask questions related to this session.