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Adobe Summit 2022 | Adobe Campaign Session - How Virgin Atlantic Heightened Its Cross-Channel Marketing
Session - How Virgin Atlantic Heightened Its Cross-Channel Marketing
What do you do when you have to engage customers more regularly and personalized while having a marketing team a fraction of the usual size? Join Tom Nowell, customer data and market database manager, to hear how Virgin Atlantic integrates Adobe Campaign Classic with Adobe Experience Cloud, increasing speed to market and helping non-technical users build campaigns without needing a developer.
Get inspired to:
- Improve email authoring through integration of Adobe Campaign and Adobe Experience Manager
- Personalize cross-channel journeys through integration of Campaign with Adobe Analytics, Adobe Target, and Adobe Audience Manager
Session Schedule
Wednesday, Mar 16 | 5:30 AM - 6:00 AM PST
Wednesday, Mar 16 | 12:00 PM - 12:30 PM PST
Wednesday, Mar 16 | 9:00 PM - 9:30 AM PST
Speaker(s)
Nick Cornforth, Principal CSM, EMEA, Adobe
Tom Nowell, Marketing Technology Specialist, Virgin Atlantic
Product(s)
Adobe Campaign
Full Schedule
Q&A
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Sukrity Wadhwa
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