Adobe Summit 2022 | Adobe Campaign Session - How Virgin Atlantic Heightened Its Cross-Channel Marketing

[Sukrity_Wadhwa]

Session - How Virgin Atlantic Heightened Its Cross-Channel Marketing

What do you do when you have to engage customers more regularly and personalized while having a marketing team a fraction of the usual size? Join Tom Nowell, customer data and market database manager, to hear how Virgin Atlantic integrates Adobe Campaign Classic with Adobe Experience Cloud, increasing speed to market and helping non-technical users build campaigns without needing a developer. 

Get inspired to:

• Improve email authoring through integration of Adobe Campaign and Adobe Experience Manager
• Personalize cross-channel journeys through integration of Campaign with Adobe Analytics, Adobe Target, and Adobe Audience Manager

Session Schedule

Wednesday, Mar 16 | 5:30 AM - 6:00 AM PST

Wednesday, Mar 16 | 12:00 PM - 12:30 PM PST

Wednesday, Mar 16 | 9:00 PM - 9:30 AM PST

Speaker(s)

Nick Cornforth, Principal CSM, EMEA, Adobe

Tom Nowell, Marketing Technology Specialist, Virgin Atlantic

Product(s)

Adobe Campaign

Full Schedule

Check Here

Q&A

Please use this thread to ask the question related to this Session.