Session - Delivering Real-Time Personalization with Adobe Campaign
Consumers expect personalized experiences every time they engage with a brand. However, it can be challenging for marketers to bring together data into a single view and orchestrate cross-channel experiences. Get familiar with integrating data and touchpoints with Adobe Campaign to deliver connected and personalized cross-channel experiences.
In this session, learn about:
- Personalizing real-time emails
- Leveraging survey data for personalization
- Finding that next best offer
Tuesday, Mar 15 | 11:30 AM - 12:00 PM PST
Bruce Swann, Group Product Marketing Manager , Adobe
David Loyd, Principal Enterprise Architect, Adobe
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