Web Tracking Tags Vs Tracking Clicks under Tracking Logs | Community
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r0081986
Level 2
October 20, 2021
Solved

Web Tracking Tags Vs Tracking Clicks under Tracking Logs

  • October 20, 2021
  • 1 reply
  • 2059 views

Hi,

 

What is the difference between web tracking tags vs tracking open/clicks under tracking logs? What are we trying to acheive basically by implementing web tracking tags? How we want to test this feature? 

 

Note: I have setup one web tracking tag and pasted the code under the page. Followed the steps with following link. Just want to proceed further for testing the same. How should I proceed further? Do I need to implement anything rather than this steps

 

https://experienceleague.adobe.com/docs/campaign-classic/using/configuring-campaign-classic/setting-up-web-tracking/creating-web-tracking-tags.html?lang=en

 

-Roys

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    Best answer by LaurentLam

    Web tracking tags are HTML code you paste on your website.
    Basically, you'll then be able to track (through the trackinglogRcp schema) what your recipients are doing after they've clicked in the email

    One of the best example is, imagine you're sending a promotion for sales on your website
    On a normal basis, you have the tracking about the openers and the clickers...
    But that's all: there is no direct link between those figures and tracking on the website
    Inserting webtracking tag on your website, would then permit you to know which recipient, targetted in the delivery, bought a product: you can then calculate the turn over generated with your sent delivery

    Unfortunately, webtracking tags feature will be abandonned from Neolane (oups, adobe campaign) as this feature can be bundeled with other Adobe features such as Adobe Experience Manager. And even if you are not interested into, you can synch with services like mix panel, etc

    1 reply

    LaurentLam
    LaurentLamAccepted solution
    Level 5
    October 20, 2021

    Web tracking tags are HTML code you paste on your website.
    Basically, you'll then be able to track (through the trackinglogRcp schema) what your recipients are doing after they've clicked in the email

    One of the best example is, imagine you're sending a promotion for sales on your website
    On a normal basis, you have the tracking about the openers and the clickers...
    But that's all: there is no direct link between those figures and tracking on the website
    Inserting webtracking tag on your website, would then permit you to know which recipient, targetted in the delivery, bought a product: you can then calculate the turn over generated with your sent delivery

    Unfortunately, webtracking tags feature will be abandonned from Neolane (oups, adobe campaign) as this feature can be bundeled with other Adobe features such as Adobe Experience Manager. And even if you are not interested into, you can synch with services like mix panel, etc

      R
      r0081986Author
      Level 2
      October 21, 2021

      Thanks mate. Is it abandonned ?

       

      So cant we implement web tracking tags now? mine 6.1.1 version. It is still avaialble under the client console. Please correct me if m wrong.

        LaurentLam
        LaurentLam
        Level 5
        October 21, 2021

        As you can see, web tracking is unsupported in V8:
        Campaign Classic v7 - Campaign v8 capability matrix | Adobe Campaign

        This said, you can implement it on your 6.11 version but think about the future: once 6.11 will be unsupported by Adobe (end of extended support in march 2022), you'll have to upgrade your environment.
        If you're implementing it today, you'll have to upgrade only on V7


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