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SOLVED

Need a help tp prepare a IP warmup plan

user02636
Level 1
Level 1

Hi All,

 

I am working on IP warm up plan. Need to know how to split the data volume on a daily basis(If I have the final volume 25million). Also what factors I need to consider while applying a data spilt on a daily basis. what are the details which I need to collect for a good IP warm plan. The customer has 3 different products. 2 IP Affinity in each product and 16 domains. The volume is huge, I am planning to prepare a 8 weeks plan for the same.

However I am stuck on what logic to apply for a daily volume split. and not sure what details is required for IP warming plan

 

Regards

Hema

 

1 Accepted Solution
Jyoti_Yadav
Correct answer by
Community Advisor
Community Advisor

Hi @user02636 ,

 

This question was recently addressed in one of our Adobe Campaign Community Q&A Coffee Break that happened on 24th June, 2021 at 8am PT with Tamara Robertson a.k.a @tarobert, Deliverability Consultant for Adobe Campaign. 

You can check the response here: https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic/adobe-campaign-community-q-a...

Feel free to reach out to Tamara on the same thread in case you have any follow up questions.

 

Thanks!

View solution in original post

3 Replies
Jyoti_Yadav
Correct answer by
Community Advisor
Community Advisor

Hi @user02636 ,

 

This question was recently addressed in one of our Adobe Campaign Community Q&A Coffee Break that happened on 24th June, 2021 at 8am PT with Tamara Robertson a.k.a @tarobert, Deliverability Consultant for Adobe Campaign. 

You can check the response here: https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic/adobe-campaign-community-q-a...

Feel free to reach out to Tamara on the same thread in case you have any follow up questions.

 

Thanks!

dloyd
Level 4
Level 4

Generally speaking having a plan is a must. Have a way to check your email reputation daily/weekly to see if you need to adjust as you go.

 

I would base volumes on current domain and email reputation.

If there 0 rep and all IP's are brand new. start with 100 recipients an hour from 8am - 8pm to hit a target of 1000 per week. Week 2 double your volume so total hit in week 2 would be 2k, then 4k the next,then 8k, then 16k, ect... And each week/day check you reputation status.

 

If you don't have anything to check your reputation status I would highly recommend the postmaster with googles tools found here (this only measure gmails, which is like 80% of clients): https://postmaster.google.com/managedomains?pli=1

 

Also here is where validity (return path) can do all this work for you to cover all the other email clients: https://www.validity.com/everest/returnpath/

 

If those IP's do have current volumes you need to be careful how you increase them. Don't go from 100k to 500k in a day.

 

Nothing is worse than being blacklisted and trying to come back from bad email rep. Just remember that the ESP's are sensitive to high volume changes. So keep your warm up smooth and steady, take your time, check the status very frequently and you should be good.

 

 

Sukrity_Wadhwa
Employee
Employee

Hi @user02636,

Were you able to resolve this query with the help of the given solutions or do you still need more help here? Do let us know.
Thanks!