How to make One-Click List Unsubscribe trackable | Community
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Pradyumn
Level 2
February 7, 2024
Solved

How to make One-Click List Unsubscribe trackable

  • February 7, 2024
  • 2 replies
  • 2261 views

Hi Team,
I have recently implemented the One-Click List Unsubscribe feature through the delivery header option. However, I am currently seeking guidance on how we can effectively monitor and track events when a user interacts with the Unsubscribe button.

If anyone has experience or has successfully implemented a similar tracking mechanism, your insights and assistance would be greatly appreciated.

Thank you in advance for your time and support.

 

@parthasarathy @_manoj_kumar_ @isahore @marcel_szimonisz @parvesh_parmar 

    Best answer by costa_n11

    Hi @pradyumn 

    You can't and you shouldn't, ISP will certainly see it very suspiciously too and you might do more damage to your reputation than the unsusbcription itself....

    What you could do though is

    • Building the 1-click to also accept the delivery name as well as the recipient encrypted it 
    • If the resulting landing page, you execute the unsusbcription and you can create a tracking log of type opt-out...

    It'd be much safer

     

    Alternatively, you could build the tracking log record indirectly by looking at the unsubscription that has occurred the sending of an email and arbitrarily allocate create the opt-out tracking logs... from a metric point of view, that would work too ..

     

    But you can't have it tracked as any other URL, not will advise to do it

     

    Hope this helps,

     

    Thanks


    Denis

    2 replies

    C
    Adobe Employee
    costa_n11Adobe EmployeeAccepted solution
    Adobe Employee
    February 7, 2024

    Hi @pradyumn 

    You can't and you shouldn't, ISP will certainly see it very suspiciously too and you might do more damage to your reputation than the unsusbcription itself....

    What you could do though is

    • Building the 1-click to also accept the delivery name as well as the recipient encrypted it 
    • If the resulting landing page, you execute the unsusbcription and you can create a tracking log of type opt-out...

    It'd be much safer

     

    Alternatively, you could build the tracking log record indirectly by looking at the unsubscription that has occurred the sending of an email and arbitrarily allocate create the opt-out tracking logs... from a metric point of view, that would work too ..

     

    But you can't have it tracked as any other URL, not will advise to do it

     

    Hope this helps,

     

    Thanks


    Denis

      Manoj_Kumar
      Community Advisor
      Manoj_KumarCommunity Advisor
      Community Advisor
      February 7, 2024

      Hello @pradyumn 

       

      Since the click would result in an opt-out you can track the opt-out result in the nms: address schema with the text entry of "Email_Client_Unsubscribe". That is the only way to track the opt-out/click from a list-header unsubscribe.

       

      The List unsubscribe URL functionality is only supported by Gmail. So it is not the best option.

      Manoj     Find me on LinkedIn
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        PradyumnAuthor
        Level 2
        February 8, 2024

        Hello @_manoj_kumar_ , Does the list-header unsubscribe click automatically populate in the nms:address table due to Out-Of-Box functionality, or is there any action required on our part to make that happen?

         

        Thanks!!

        Pradyumn

        RajeshBhat
        RajeshBhat
        Level 3
        March 14, 2025

        Hi @pradyumn  - Were you able to get an answer for this? I don't see any update on address schema once user opts-out from one-click unsub. It updates the flag in recipient schema but no changes in address table. 

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