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SOLVED

Campaign Optimization and Recurring Delivery

rajivkamathacc
Level 2
Level 2

I have learnt that for Campaign Optimization to function deliveries need to be scheduled. But we have a campaign that has a recurring delivery which is scheduled using the "Scheduler" activity within the workflow.

 

How do we make these deliveries go through the Campaign Optimization process....

 

Thanks in advance to all the SMEs. Appreciate you all taking you time out and answering our questions.

 

Rajiv

1 Accepted Solution
LaurentLam
Correct answer by
Level 6
Level 6

Hello, unfortunately, there is no miracle solution if you're dealing about pressure rule... And specially in a predictive method.
Adobe Campaign: Campaign Optimization using Pressure rules

You'll then need your recurring delivery to be schedulled in advance in order to set a future contact date (exemple "tomorow"):
depending of the delivery "weight", Adobe Campaign will select the correct pending delivery for the recipient by reapplying the pressure rule typology between 8pm & 8am each night on each pending delivery broadlogs and same thing normally during the delivery analysis

Carefull with predictive pressure rule as it's a real project on its own: it consume a lot of performance depending of the amount of existing broadlogs

View solution in original post

1 Reply
LaurentLam
Correct answer by
Level 6
Level 6

Hello, unfortunately, there is no miracle solution if you're dealing about pressure rule... And specially in a predictive method.
Adobe Campaign: Campaign Optimization using Pressure rules

You'll then need your recurring delivery to be schedulled in advance in order to set a future contact date (exemple "tomorow"):
depending of the delivery "weight", Adobe Campaign will select the correct pending delivery for the recipient by reapplying the pressure rule typology between 8pm & 8am each night on each pending delivery broadlogs and same thing normally during the delivery analysis

Carefull with predictive pressure rule as it's a real project on its own: it consume a lot of performance depending of the amount of existing broadlogs

View solution in original post