Call Adobe Campaign's API from outside systems

[瑶傅]

Hello! I have a question about how can outside systems/webpages call Adobe Campaign Classic's internal API.

The use case is as followings:

1. A user on an EC site add some contents in his/her shopping cart.

2. After 30mins, the user still haven't made purchase.

3. Adobe campaign gets the user's information and send him/her an email to remind him/her of purchasing.

On the EC site, we have an tag collecting user action information. So are there any way that can allow the system managing that tracking tag to interact with Adobe campaign and tell it to send a delivery to that specific user? I'm considering create a SOAP method but have no idea how outside system can call the SOAP method.

Hope you can give me some idea! Thank you!!

[Jonathon_wodnicki · Accepted solution]

Hi,

Create a workflow with external signal activity and call it with xtk:workflow#PostEvent SOAPAction (documented in jsapi, wsdl, and xtk:workflow schema). You can also make your own more polished/controlled endpoint, though this is usually unnecessary. If volume projections are high and sub-10 second latency is a requirement, you can consider Message Center, though this is too frequently mis-sold for Abandoned Cart projects.

Thanks,

-Jon

[SorenDahl]

Hi @Jonathon_wodnicki!

I was wondering if you could put a few more words into why it is sufficient to use PostEvent with external signal and not message center? 

I am looking into a similar abandoned cart scenario and it seems that simply doing a SOAP postEvent call can trigger a workflow just fine. Just wondering what the benefits then are of having message center licence? 

[瑶傅]

Thank you so much Jon! I think I have a brief picture of what to do. I'll try first and might get back here to ask more specific questions.

[瑶傅]

Hi Jon! I tried to trigger the external signal event by using JavaScript activity in Adobe Campaign. But how can I call PostEvent action from outside Adobe Campaign? Do you have any idea bout this?

[Jonathon_wodnicki]

Call it with xtk:workflow#PostEvent SOAPAction (documented in jsapi, wsdl, and xtk:workflow schema).

[瑶傅]

Thank you! I'll look into SOAP more!

[AmitRaghuwanshi]

Hello,

You can also try experience cloud trigger option. It provided the option for you to fire the event based on analytics param values in real-time and it also allows you to set the time limit between 10 minute upto 2 hours to send the followup message to customer. Transaction message is widely used for this purpose. Hope this helps.

With Regards,

AR