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Anyone taken the AD0-E327 Adobe Campaign Classic Business Practitioner Expert exam recently?

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Level 2

Hi everyone,
I’m planning to take the AD0-E327 Adobe Campaign Classic Business Practitioner Expert certification and have started my preparation.

I’d like to understand:

  • Does the exam focus more on practical campaign scenarios or conceptual knowledge?

  • How deep should we go into workflows, schemas, targeting, deliveries, and reporting?

  • Were there any topics that felt more complex than the official exam guide suggests?

  • Any recommended study materials or hands-on tips?

Appreciate any insights from recent test takers. Thanks!

2 Replies

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Employee Advisor

Hi Giriprasthb,

It's been a while since I've taken the ACC BP exam, but as someone who has taken many Adobe certification exams, I can say that you'll encounter more practical scenarios than purely conceptual questions. The exam typically presents an example scenario and asks you to select the best feature/function to use. 

As far as depth goes, it's difficult to say, as these tests are updated regularly. I had also been in Campaign Support for some time before taking the exam, so none of it felt more complex. That said, I'd check out the official exam guide and the weights for each, which will give you an idea of which topics go deeper (https://experienceleague.adobe.com/en/certification-home#). The Experience League tutorials are also helpful. 

One major tip I found extremely helpful is to thoroughly read the documentation (it seems obvious, I know). These cert exams are not created by Adobe architects or hands-on users, so there may be tacit knowledge and ways that you have implemented things in your own experience with Campaign that work, but there are often questions in the exam that look for the "best option" or the like, and they are based purely on the documentation.

Best of luck,

Craig

 

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Level 2

Hi Craig,

I really appreciate the insight, especially coming from someone with your background in Campaign Support. It’s a great reminder that 'the way we do it in the field' might not always be the 'correct' answer on a standardized Adobe exam.

I’m going to take your advice and dive deeper into the official documentation to ensure I’m aligned with their specific terminology. Thanks again for the guidance and the link!"

Thanks,
Giriprasath B