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Let’s Talk Implementation: Centralizing Audiences




Implementations are very critical to the success of any platform strategy. A lot of tech roadblocks arise due to gaps in implementation and integrations.

Let’s Talk Implementation is a series that will expose you to the different way in which our customers are realizing value from their tools through proper implementation.

Here is case from a Media & Publishing Client from North America Region.

Our client wanted help in centralizing audiences so they could:

  • Conduct custom modelling for audience management across digital properties.
  • Capture unique footprints from multiple devices and platforms.
  • Sketch plans for data feeds to be pushed across target segments.
  • Centralize the data management platform to get real insights.
  • Integrate with existing 3rd party services like TapAd to leverage their custom device stitching and other offerings.

Our recommendation was centered around their audience management strategy, these include:

Building on our experiences with similar clients, we have created the Adobe Audience Manager implementation guides that serve as a one stop shop for all implementation needs. For more information, refer to follow threadhttps://forums.adobe.com/thread/2362019

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