Let’s Talk Implementation: Centralizing Audiences
Implementations are very critical to the success of any platform strategy. A lot of tech roadblocks arise due to gaps in implementation and integrations.
Let’s Talk Implementation is a series that will expose you to the different way in which our customers are realizing value from their tools through proper implementation.
Here is case from a Media & Publishing Client from North America Region.
Our client wanted help in centralizing audiences so they could:
- Conduct custom modelling for audience management across digital properties.
- Capture unique footprints from multiple devices and platforms.
- Sketch plans for data feeds to be pushed across target segments.
- Centralize the data management platform to get real insights.
- Integrate with existing 3rd party services like TapAd to leverage their custom device stitching and other offerings.
Our recommendation was centered around their audience management strategy, these include:
- Implementing device co-op to identify audiences across devices.
- Sketching plans for attribution modelling using device IDs.
- Creating models with capabilities for offline stitching of data from multiple sources.
- De-duplicating centralized and generic marketing cloud ID
- Establishing real-time server-to-server Integrations for 3rd party services.
Building on our experiences with similar clients, we have created the Adobe Audience Manager implementation guides that serve as a one stop shop for all implementation needs. For more information, refer to follow thread – https://forums.adobe.com/thread/2362019
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