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Learn AAM fundamentals at Adobe Summit 2018

Level 10
Level 10

Summit is just 15 days away. Registration for seats in sessions is filling up quickly. If you’re a novice in the field of Data Management Platforms and are having doubts on deciding on your schedule, below we’ve compiled a list of AAM sessions in Summit 2018. Check them out and let me know your thoughts.

Tuesday, March 27:

S127 - DMP 101: Data Management Platform Basics

Whether you’re a seasoned marketer or looking to build your digital skillset, you’re required to understand the value of the software tools available to make an enterprise successful. If you’ve ever been too shy to raise your hand and ask, “What is a DMP?”, this is the session for you. We get back to basics and also dig deep into why DMPs are the bridge to ad tech and marketing tech and how they help companies manage audience data. We also share best practices and use cases from Adobe's DMP clients.Learn about:

  • The difference between first-, second-, and third-party data
  • What a DMP does and doesn't do
  • How DMPs enable marketers to create unified customer profiles across channels and devices
  • Five basic use cases for DMPs across any industry

Time:  1 pm – 2 pm

S129 - Setting Up Your DMP Center of Excellence

Data Management Platforms (DMP), such as Adobe Audience Manager, enable marketers to combine first-, second-, and third-party data to create and activate audiences across channels. The teams across the enterprise—such as IT, marketing, personalization, CRM, and media—who own and operate this data must collaborate to realize the DMP's true value. Get up to date about the requirements to set up and use your DMP successfully across your enterprise.After this session, you will be able to :

  • Understand how and when key teams interact with the DMP
  • Break down the silos of data management and promote data democratization
  • Showcase strategies and success metrics for cross-functional data sharing
  • Deploy governance best practices to stay compliant and relevant
  • See how companies structure their Adobe Audience Manager center of excellence

Time: 2:30 pm – 3:30 pm

Wednesday, March 28

S136 - Buy, Sell, Share! A Marketer’s Guide to the Data Trade

Customer Intelligence is the foundation of creating enduring customer experiences. Experience businesses must develop a disciplined ability to understand customers, which often requires sourcing customer data and insights from outside of their proprietary data lakes and customer touchpoints. The demand for high-quality and predictive customer data has never been higher, and leading brands, data brokers, and Adobe are racing to capture this opportunity. Get an advanced tour of the current state of the digital data economy and DMP tools.

Our experts discuss how the world’s best experiences businesses:

  • Get to what’s working when partnering with branded third-party data brokers
  • Create data monetization channels through peer-to-peer second-party data transactions
  • Get the most out of their Adobe investment by infusing these data assets across marketing channels and functional teams
  • Manage data governance via the data management platform

Time: 8:30 am – 9:30 am

S137 - Powering Your Personalization Strategy with DMPs

Technologies that drive personalization are key to delivering a connected consumer experience. These technologies enable marketers to serve relevant content, test campaigns, and optimize toward KPIs. In this session, we take a step back and consider how unifying and managing consumer data via a data management platform enables this connected consumer experience. Whether you're looking to drive key conversion events or create 1:1 customer journeys, how and where you activate audiences can make or break your personalization strategy.  We'll explore:

  • Why unified consumer data is a perquisite for personalization
  • The DMP’s role in personalization strategy and the marketing stack
  • Creating a personalization roadmap with a partner-consulting-customer team trifecta

Time: 2:30 pm – 3:30 pm

Thursday, March 29

S132 - Power to the Publisher: Optimizing the Value of the DMP

In today’s landscape, publishers are challenged to bring great experiences to their highly connected consumers while at the same time providing value to the advertiser. Audience Manager, Adobe’s data management platform (DMP), can act as cornerstone in solving this challenge. The DMP offers valuable audience insights for a brand while acting as a revenue driver for the ad sales organization. This session focuses on publisher-centric audience tactics, identity management tools, measurement frameworks, and the institutional alignment needed to successfully use a DMP in the publisher space and take advantage of revenue growth, consumer identification, and audience-development opportunities.

Learn how to:

  • Fit a DMP into today’s publisher audience strategy
  • Identify and democratize high-value audiences in your organization
  • Connect audiences and identity across devices
  • Deploy audience optimization tactics

Time: 1:30 pm – 2:30 pm

S128 - Adobe Audience Manager: Drinking Our Own Champagne

Data Management Platform (DMP) use cases evolve as your use cases mature. However, keeping up with new features, such as Audience Lab, can be daunting. Take a journey with us as our own team shares their use cases and results of leveraging Adobe's DMPAdobe Audience Managerfor the Adobe Creative Cloud business online. Our team of experts reviews how they structure Adobe Experience Cloud integrations and share key wins. Join this session to explore:

  • Adobe’s use cases for the DMP
  • How integration with the Adobe Ad Cloud can lead to higher match rates
  • Key results as Adobe’s DMP practices mature

Time: 3 pm – 4pm

2 Replies
Level 2
Level 2

Hello Gaurang

How do I register for this?

Level 10
Level 10

Hey Shah,

Thanks for your interest in Adobe Summit. The Adobe Summit has begun for this year starting 26th March. If you want to register for the event Click here.

I would recommend to watch the threads with the tag aamsummit2018 to get the latest Summit updates in AAM community.

You can also, get all information about summit over Twitter through our twitter handle - @AdobeExpCare​ or #AdobeSummit twitter hashtag.