Summit is just 15 days away. Registration for seats in sessions is filling up quickly. If you’re a novice in the field of Data Management Platforms and are having doubts on deciding on your schedule, below we’ve compiled a list of AAM sessions in Summit 2018. Check them out and let me know your thoughts.
Tuesday, March 27:
S127 - DMP 101: Data Management Platform Basics
Whether you’re a seasoned marketer or looking to build your digital skillset, you’re required to understand the value of the software tools available to make an enterprise successful. If you’ve ever been too shy to raise your hand and ask, “What is a DMP?”, this is the session for you. We get back to basics and also dig deep into why DMPs are the bridge to ad tech and marketing tech and how they help companies manage audience data. We also share best practices and use cases from Adobe's DMP clients.Learn about:
Time: 1 pm – 2 pm
S129 - Setting Up Your DMP Center of Excellence
Data Management Platforms (DMP), such as Adobe Audience Manager, enable marketers to combine first-, second-, and third-party data to create and activate audiences across channels. The teams across the enterprise—such as IT, marketing, personalization, CRM, and media—who own and operate this data must collaborate to realize the DMP's true value. Get up to date about the requirements to set up and use your DMP successfully across your enterprise.After this session, you will be able to :
Time: 2:30 pm – 3:30 pm
|Wednesday, March 28|
S136 - Buy, Sell, Share! A Marketer’s Guide to the Data Trade
Customer Intelligence is the foundation of creating enduring customer experiences. Experience businesses must develop a disciplined ability to understand customers, which often requires sourcing customer data and insights from outside of their proprietary data lakes and customer touchpoints. The demand for high-quality and predictive customer data has never been higher, and leading brands, data brokers, and Adobe are racing to capture this opportunity. Get an advanced tour of the current state of the digital data economy and DMP tools.
Our experts discuss how the world’s best experiences businesses:
Time: 8:30 am – 9:30 am
S137 - Powering Your Personalization Strategy with DMPs
Technologies that drive personalization are key to delivering a connected consumer experience. These technologies enable marketers to serve relevant content, test campaigns, and optimize toward KPIs. In this session, we take a step back and consider how unifying and managing consumer data via a data management platform enables this connected consumer experience. Whether you're looking to drive key conversion events or create 1:1 customer journeys, how and where you activate audiences can make or break your personalization strategy. We'll explore:
Time: 2:30 pm – 3:30 pm
Thursday, March 29
S132 - Power to the Publisher: Optimizing the Value of the DMP
In today’s landscape, publishers are challenged to bring great experiences to their highly connected consumers while at the same time providing value to the advertiser. Audience Manager, Adobe’s data management platform (DMP), can act as cornerstone in solving this challenge. The DMP offers valuable audience insights for a brand while acting as a revenue driver for the ad sales organization. This session focuses on publisher-centric audience tactics, identity management tools, measurement frameworks, and the institutional alignment needed to successfully use a DMP in the publisher space and take advantage of revenue growth, consumer identification, and audience-development opportunities.
Learn how to:
Time: 1:30 pm – 2:30 pm
S128 - Adobe Audience Manager: Drinking Our Own Champagne
Data Management Platform (DMP) use cases evolve as your use cases mature. However, keeping up with new features, such as Audience Lab, can be daunting. Take a journey with us as our own Adobe.com team shares their use cases and results of leveraging Adobe's DMP—Adobe Audience Manager—for the Adobe Creative Cloud business online. Our team of experts reviews how they structure Adobe Experience Cloud integrations and share key wins. Join this session to explore:
Time: 3 pm – 4pm
Thanks for your interest in Adobe Summit. The Adobe Summit has begun for this year starting 26th March. If you want to register for the event Click here.
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