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Ingesting signals from chat/voice assistants in AAM


Level 3

In addition to ingesting signals from web and mobile apps into AAM, how about applying the same with chat bots / voice assistants? I think the information about user's intent and entities discovered from inquiries created from these addl. channels should have a way inside a DMP to create traits and segments further for content personalization and targeting objectives

1 Reply


Level 10

Hey Jignesh,

Thanks for sharing this, it seems to be an interesting idea for AAM. Can you add this in AAM idea community? I would recommend sharing ideas related to AAM in this space.