Lab Details
Devices don’t buy products—people do. In this hands-on lab, we focus on how to achieve a people-based marketing strategy in Adobe Audience Manager by leveraging the Adobe Experience Cloud Device Co-Op, profile merge rules, and instant cross-device suppression. Learn how to engage consumers as they move among screens and devices without overspending impressions. It’s time to make your audience and pockets happy! Highlights:
Highlights:
- See Adobe Audience Manager real-time segmentation in action, and activate linked audience data across devices
- Learn how to reach out to your prospects, even on devices that you haven’t seen on your properties
- Develop consistent experiences based on information that a brand has about a person, not just the device being used
Speaker(s)
Bianca Tesila, Computer Scientist, Software Development, Adobe
Constantin Muraru, Senior Computer Scientist, Adobe
Session Length
1h 30m
Catalog Link
Experience League Intelligent Guidance | Adobe
Q&A
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