Twitter segment match rates - always 100%

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Marc_Kriss
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Marc_Kriss
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22-06-2020

We've mapped AAM to Twitter (Twitter tailored audiences), and for all audiences we map to this destination, we are always seeing a 100% match rate.  Of course this isnt the case, and when we validate w/in Twitter Ads there match rates more in line with what we'd expect (50-70%).

 

Is anyone else seeing these issues?  Discovery on root cause?  Thanks!

 

 Marc

 

 

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Christophe_Joss
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23-06-2020

@Marc_Kriss You may get more feedback from the community but I believe the documentation addresses that in https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-base...

 

audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.

 

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