Twitter segment match rates - always 100%

[Marc_Kriss]

We've mapped AAM to Twitter (Twitter tailored audiences), and for all audiences we map to this destination, we are always seeing a 100% match rate.  Of course this isnt the case, and when we validate w/in Twitter Ads there match rates more in line with what we'd expect (50-70%).

Is anyone else seeing these issues?  Discovery on root cause?  Thanks!

 Marc

[Tof_Jossic · Accepted solution]

@Marc_Kriss You may get more feedback from the community but I believe the documentation addresses that in https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/device-base...

audience matching along with the match rates for this destination are handled and hosted by Twitter, not Adobe.

[SCB]

Yes, it does report as 100%