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Segment Addressable Audience is higher than Customer Addressable Audience

TimeIndicator
Level 3
Level 3

Hi,

 

I am seeing Segment Addressable Audience (Devices) higher than Customer Addressable Audience (Devices) when I do a destination mapping between AAM to ad server.  Can you please let us know why we are seeing this?

 

Thanks

 

 

1 Reply
ankitasodhi
Employee
Employee

Hello There,

 

This could be just a delayed reporting scenario.

 

Please let me know if you still are seeing the same thing and we can connect via support ticket.