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Segment Addressable Audience is higher than Customer Addressable Audience


Level 3



I am seeing Segment Addressable Audience (Devices) higher than Customer Addressable Audience (Devices) when I do a destination mapping between AAM to ad server.  Can you please let us know why we are seeing this?





1 Reply


Employee Advisor

Hello There,


This could be just a delayed reporting scenario.


Please let me know if you still are seeing the same thing and we can connect via support ticket.