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Match Rates in acquisition channels - AAM PBD and social sites for B2B companies

Marc_Kriss
Level 2
Level 2

Hi all - we recently added People Based Destinations to AAM, and are sending hashed email-based audiences into Facebook and LinkedIn.  We are a B2B software company, and are seeing pretty poor match rates when it comes to our email based audiences.  We suspect its due to our registration strategy, allowing only business emails, and end user preference to use personal email on social sites.  We are seeing:

 

Facebook:  <10% match

LinkedIn: ~35% match

 

Anyone out there using AAM in a B2B setting that can share match rates?  Approaches that have helped improve this?

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