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I would like to know how the Audience Manager can be used for DMP. Need to understand that a little more.



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It can be helpful in many ways - frequency management to drive media efficiency, personalisation across channels instead of silos, centralising data from multiple data silos - online & offline, identity management to target specific users instead of devices, AI & ML capabilities for driving operational efficiency, leveraging data outside your own properties with 3rd party data marketplace. These are the major ones but DMP essentially helps you to do more precise marketing with much better results in terms of ROI