It can be helpful in many ways - frequency management to drive media
efficiency, personalisation across channels instead of silos,
centralising data from multiple data silos - online & offline, identity
management to target specific users instead of devices, AI & ML
capabilities for driving operational efficiency, leveraging data outside
your own properties with 3rd party data marketplace. These are the major
ones but DMP essentially helps you to do more precise marketing with
much better result...