It can be helpful in many ways - frequency management to drive media efficiency, personalisation across channels instead of silos, centralising data from multiple data silos - online & offline, identity management to target specific users instead of devices, AI & ML capabilities for driving operatio...

Refer to my response in answer, hope it is helpful.

Hi, you should start with understanding DMP basic and its purpose for data-driven marketing. You can find such content on Youtube easily. A good place to start here is to get into courses available within the 'Learn' section in Experience League and many video tutorials are available - https://exper...