It can be helpful in many ways - frequency management to drive media
efficiency, personalisation across channels instead of silos,
centralising data from multiple data silos - online & offline, identity
management to target specific users instead of devices, AI & ML
capabilities for driving operational efficiency, leveraging data outside
your own properties with 3rd party data marketplace. These are the major
ones but DMP essentially helps you to do more precise marketing with
much better result...
Hi, you should start with understanding DMP basic and its purpose for
data-driven marketing. You can find such content on Youtube easily. A
good place to start here is to get into courses available within the
'Learn' section in Experience League and many video tutorials are
available - https://experienceleague.adobe.com/#dashboard/learning. Once
you're through all of them, you could think of getting into the
documentation to understand more regarding Audience Manager features and
how it works. H...