It can be helpful in many ways - frequency management to drive media efficiency, personalisation across channels instead of silos, centralising data from multiple data silos - online & offline, identity management to target specific users instead of devices, AI & ML capabilities for driving operational efficiency, leveraging data outside your own properties with 3rd party data marketplace. These are the major ones but DMP essentially helps you to do more precise marketing with much better result...

Re: New to Adobe Audience Manager - Where to start? SaurabhKhetrapal - Adobe Audience Manager

Refer to my response in answer, hope it is helpful.

Re: New to Adobe Audience Manager - Where to start? SaurabhKhetrapal - Adobe Audience Manager

Hi, you should start with understanding DMP basic and its purpose for data-driven marketing. You can find such content on Youtube easily. A good place to start here is to get into courses available within the 'Learn' section in Experience League and many video tutorials are available - https://experienceleague.adobe.com/#dashboard/learning. Once you're through all of them, you could think of getting into the documentation to understand more regarding Audience Manager features and how it works. H...

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