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custom prefix keys: do they need to be defined in AAM at all?

JulZur
Level 1
Level 1

Dear community,

 

when using a new custom prefix key (e.g. c_example) do I need to define this custom prefix key in AAM at all or will this data automatically be collected when using this custom prefix key value in a request?

 

Thanks & best

1 Reply
Christophe_Joss
Employee
Employee

@JulZur Since this is customer specific, ie: data sent in from your own properties, this will make its way into AAM by way of Server Side Forwarding (from Analytics to Audience Manager) but you still need to generate a trait that collects that data:

c_example = true

 

https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/traits/trait-variable-pr...

https://docs.adobe.com/content/help/en/audience-manager/user-guide/reference/key-value-pairs-explain...