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Creating LAL and Influential Triats

TimeIndicator1
Level 2
Level 2

Hi,

I am noticing a high overlap between segment due to the LAL trait and I am wondering if 'influential traits' can play a part on this.  If I exclude anything that are part of the influential trait, would that help decrease the overlap. 

Thanks

 

2 Replies
varunkalra30
Level 1
Level 1

Hi there,

 

Adding those influential traits as suppression condition in the segment will help, but that may not remove all of the overlapping devices, as that depends upon the accuracy and reach settings that you selected while creating the algo trait.

 

Thanks,

Varun Kalra

TimeIndicator1
Level 2
Level 2

Hi Varun,

 

Would you be able to let us know what goes into the algorithm for look-a-like model?

 

Thanks