Audience Optimization Reports

[glennb29356951]

Hello,

I've recently connected my DCM data to AAM and am learning the Audience Optimization reports. Are there any videos, presentations, summit sessions, recordings etc...?

Glenn

[glennb29356951]

I just found this but the link is dead. Does this session live anywhere?

S126    Stories Over Spreadsheets: Become a power user of Audience Manager Insights

• Shelby Farmer - Product Manager, Adobe Audience Manager, Adobe
• Sylvester Obafunwa - Director, MGM Resorts
• Sandra McGeary , MGM Resorts

  A main component of any marketing or advertising campaign is understanding the audience that is being targeted and optimizing the experience moving forward. Learn how to unlock the your audience footprint with the cutting edge reporting features of Adobes DMP, Audience Manager. Leverage Audience Optimization analysis for advertisers and publishers to gain deeper insights into the audiences youre targeting and how the audiences you didnt actively target contributed to performance.
In this technical session youll learn how to:

• Use Audience Optimization reports for advertisers and publishers
• Optimize your audience strategy in your media campaign
• Enhance your overall segmentation strategy
• Deepen your understanding of your audience
• Gain insights into which campaign performance by audience

[shweta_singh]

Hi glennb29356951

Below is the link to one of the videos from adobe customer care office hours which includes information on Audience optimization reports:

Adobe Audience Manager: Advanced Reporting and Best Practices

You can also refer to below documentation links which talks about AOR in detail.

Audience Optimization Reports

Regards,

Shweta

[glennb29356951]

Thanks, but that video is useless.

The slides are not lined up with the audio. It is impossible to follow.

Any others?

I’d tried to watch that on previously but you cannot follow along. It is a waste of time. Glenn

[shweta_singh]

Hi glennb29356951

I am afraid that I am not aware of any other video links available.I will check with the team and let you know of their feedback.

Regards,

Shweta

[Varun_Kalra · Accepted solution]

Hey Glenn and Shweta,

You can find that content on this page: Adobe Summit 2018 | The Digital Marketing Conference | March 25—29, 2018

Thanks,

Varun Kalra