I've recently connected my DCM data to AAM and am learning the Audience Optimization reports. Are there any videos, presentations, summit sessions, recordings etc...?
A main component of any marketing or advertising campaign is understanding the audience that is being targeted and optimizing the experience moving forward. Learn how to unlock the your audience footprint with the cutting edge reporting features of Adobes DMP, Audience Manager. Leverage Audience Optimization analysis for advertisers and publishers to gain deeper insights into the audiences youre targeting and how the audiences you didnt actively target contributed to performance. In this technical session youll learn how to:
Use Audience Optimization reports for advertisers and publishers
Optimize your audience strategy in your media campaign
Enhance your overall segmentation strategy
Deepen your understanding of your audience
Gain insights into which campaign performance by audience
