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SOLVED

Audience Match Rate

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Level 1

We have a segment in AA which we push to AAM. For that segment in AAM which has destination as Google ads we have a Segment Match Rate of 57%. Below are my question based on the info.

1.Is there any way we can increase a segment match Rate or this is at tool level and can't do anything to increase the match rate

2.Can segment rate be anywhere b/w 0 to 100% or it has to be 100% always.?

3.Is 57% considered a GOOD segment match rate?

 

Thanks in advance. 

1 Accepted Solution

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Correct answer by
Level 4
Level 4

Hi @mahjoshi,

 

1. For ways to increase your match rate, make sure you have ID sync enabled properly on your setup.  Main reason for segment rate to be low is due to the fact that some browsers block cookies.   Keep in mind, match rate only accounts for cookie, so if you have onboarded device ids, then it be higher than 57%. 

 

2.  It doesn't need to be 100% all the time.  The match rate differs based on your identifiable audiences.  

 

3. 57% seems to be decent enough.

 

Hope this helps. 

 

Thanks

View solution in original post

1 Reply

Avatar

Correct answer by
Level 4
Level 4

Hi @mahjoshi,

 

1. For ways to increase your match rate, make sure you have ID sync enabled properly on your setup.  Main reason for segment rate to be low is due to the fact that some browsers block cookies.   Keep in mind, match rate only accounts for cookie, so if you have onboarded device ids, then it be higher than 57%. 

 

2.  It doesn't need to be 100% all the time.  The match rate differs based on your identifiable audiences.  

 

3. 57% seems to be decent enough.

 

Hope this helps. 

 

Thanks