Any Experts Out There to Answer Questions About Audience Reports?

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glennb29356951

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glennb29356951

glennb29356951

29-08-2019

Hello,

I've recently activated actionable log files and am having a hard time figuring out the Audience Reporting UI.

I don't understand the relationship of "Platform' and "Conversion Group". In this case I am talking about the Segment Performance report.

A pre-requisite for the actionable log files was to create the data sources "Advertiser Analytics: AAM+DCM Platform" and "Advertiser Analytics: DCM Platform".

What is the relationship between the Platform and the Conversion Group?  Currently I only have a single trait marked as a Conversion Trait, yet i still see old conversion traits that have since had the "Conversion" label removed. Shouldn't I only see a single conversion in the drop down given that my date selection only has a single conversion trait?

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Also, what is the difference of the Platforms and if nothing is built under those Data Sources why are they showing up?

Any help is greatly appreciated!!! Glenn

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